Should You Discount to Save a Renewal? The NRR Trap Says No. You Probably Should Anyway.

According to SaaStr, Jason Lemkin—one of Marketo's first ten customers and a venture capital investor—is leaving Adobe Marketo after nearly two decades. As a long-time reference account, his departure surfaces a question at the heart of SaaS renewals: whether a well-timed discount can save a customer, or whether it contradicts Net Revenue Retention strategy.

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