In 1996, Orbitz turned a soda bottle into a lava lamp

According to Boing Boing, in nineteen ninety-six, beverage maker Clearly Canadian introduced Orbitz—a clear soft drink filled with brightly colored edible spheres that floated throughout the bottle. The visual effect evoked a lava lamp, and the company embraced the comparison in their marketing. It was beverage meets art installation—and quintessentially nineties.

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