According to Brian Casel, most businesses waste money on bloated CRM software with dozens of features they'll never use. In a recent video, Casel demonstrates building a custom CRM from scratch using AI — handling contacts, pipelines, notes, and follow-ups. The key insight: you already know what your business needs. The coding work can be delegated to AI. What actually takes skill is understanding your requirements well enough to build the right tool for your workflow.

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