Don’t Put AI on Your Hot Leads. Put It on the Ones Your Reps Will Never Call. There’s Millions in Revenue There.

SaaStr reports an unexpected finding for companies deploying AI in sales: your best results come from directing AI agents toward leads your reps will never pursue, not the hot prospects already in your pipeline. The opportunity is substantial—there are millions of dollars in untapped revenue hiding in that segment of prospects that nobody's currently working.

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