$500M ARR, 60 Engineers, Cash-Flow Positive: How Higgsfield Actually Runs, With CEO Alex Mashrabov

AI video platform Higgsfield crossed five hundred million dollars in annualized revenue in June, just fifteen months after launching in March twenty twenty-five. Per SaaStr, the platform is cash-flow positive and in talks to raise funding at a five billion dollar valuation. Higgsfield lets creators run multiple video models side by side and pick the best output. The striking part: about seventy percent of revenue comes from creative agencies, not individual creators or web heads. Agencies found they can produce ads and video content in days instead of weeks — what traditionally required crews, equipment, and locations can now be done end-to-end in Higgsfield's software.

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