TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)
business
Television's upfront advertising market has largely closed, Variety reports. It's the annual period when networks sell commercial time for the coming season—but this year, the industry wrapped things up quietly, without the fanfare and formal announcements that typically mark the market's end.
Source: https://variety.com/2026/tv/news/tv-upfront-market-closin...
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