‘Big Brother 28’ Opens With 3.9 Million Viewers, Biggest Premiere Since 2021

"Big Brother" is back on CBS and pulling viewers. The Season 28 premiere drew an average of three point nine million viewers—the show's biggest opening night since Season 23 five years ago, which brought in four point three million. Per Variety, Thursday's audience also marks a twenty-two percent jump from the previous season.

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