Kenan Thompson Tests Directing Commercials With Sweet Spots for Mike & Ike Candies

Comedian Kenan Thompson is directing commercials for Mike & Ike candies, putting his creative stamp on the fruit-flavored classic. Thompson, an SNL veteran, says he already had a connection to the brand—grabbing the candies at movies and road trips growing up. Now, per Variety, he's working to introduce Mike & Ike to new audiences through the commercials.

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