How the ‘Must See TV’ Campaign Defined NBC’s Dominance in the 1990s and Changed America’s Viewing Habits

NBC's 'Must See TV' campaign, launched in the summer of nineteen ninety-three, defined the network's dominance throughout the nineteen nineties, Variety reports. The branding initiative centered on hit shows including Seinfeld, Frasier, Wings, and Mad About You, and was ahead of the curve in recognizing the power of coordinated network promotion. The lyrical slogan became so iconic that it remains a marker of that era more than three decades later.

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