‘Shark Tank India’ Sets Season 6 With Parrot Campaign on SonyLIV (EXCLUSIVE)

Variety reports that Shark Tank India is launching its sixth season on SonyLIV with a campaign called "#DontBeATota"—essentially telling founders to stop parroting entrepreneurial jargon and actually understand what they're talking about. The campaign targets founders who mistake the language of business for business itself, a timely message now that terms like valuation, burn rate, and EBITDA have become everyday vocabulary among aspiring entrepreneurs.

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