Red Lobster's Ultimate Endless Shrimp promotion described as a 'car crash for the company, lawsuit says

Red Lobster's 'Ultimate Endless Shrimp' promotion is being blamed for the company's financial troubles in a new lawsuit. According to creditors, suppliers including Thai Union pursued an aggressive strategy to extract maximum value from the campaign, prioritizing profit extraction over the deal's sustainability. The unlimited shrimp offering became a financial drain on the struggling chain rather than boosting its fortunes.

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