Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers For a Startup?

Is it normal to feel like a pest when prospecting for customers? According to SaaStr's Jason Lemkin, the answer is yes — most founders experience discomfort during outbound sales. Rather than letting it stop you, Lemkin suggests three paths: get better at prospecting, work through the psychological resistance, or hire sales professionals who thrive at customer acquisition. Sales is hard, but the discomfort fades with skill.

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