YouTube’s Pedro Pina Says Platform Can Fuel Britain’s Next TV ‘Golden Age,’ Unveils $4 Million Pledge: We’re ‘Not the Villain’

Variety reports that Pedro Pina, YouTube’s vice‑president for Europe, the Middle East and Africa, used the James MacTaggart Memorial Lecture at the Edinburgh TV Festival to push back against claims that the platform is harming British television. He said YouTube is delivering talent, audiences and revenue to the sector and announced a four million dollar pledge to support the industry. He framed the pledge as a catalyst for what he described as a new golden age of UK television.

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